CLIENT: Yoostar ROLE: Creative Direction, Full Production Cycle (ideation/pre/prod/post), Composting, 3-D E ects, motion design Yoostar, an entertainment system that allows the user to insert themselves directly into their favorite lms and iconic television shows and then share their performances with the world selected Phoenix to concept and execute their holiday spots, which included live action, editing, CG and animation. Central to the Phoenix-designed campaign was the Terminator “I’ll be back” scene with a car crashing through the players’ living room, literally breaking the 4th wall. Given just two and a half weeks from ideation to completion it was an enormous challenge. Phoenix’s structure and methodology coupled with the expertise of our sta and unique agency/production company model allowed for a nimble and e cient production and post cycle.